A photographic exhibition of southwestern neon signs
from the 1970s
The exhibit will be on display at the Courthouse-on-the-Square
1st floor gallery through the end of
city on earth and in most towns, the nights are at
least in part lit by the bright light of neon signs.
It is literally "lightening in a tube" and has lit
up the night for 100 years, changing and dominating
the nightscape of the industrialized world. These
intense colors can be seen from considerable
distances and the glass tubes which hold the various
colored gases can be fashioned into intricate,
highly readable letters and shapes: it is the
perfect medium for nighttime advertising.
Because they were fragile and hard to transport,
neon signs were generally produced locally, which
caused them to develop a distinct regional style.
The icons of southwestern culture are represented
from Texas to California the nights were lit with
giant cowboys, bucking horses, sombreros, cacti,
longhorns and the occasional dancehall girl. Neon
became another form of folk-art, writ large and